Tuesday, August 5, 2014

Do you try to compete with “Assist to Sell”, “Help-You-Sell” or other discount Real Estate Brokerages?


I would imagine that there are different levels of service that people desire.  I am sure that when it comes to SELLING the home it would make sense to hire a person who actually markets, assists and insures that the house is going to sell.  Hence they may use a full priced Real Estate Listing to get more for their money.  Why do most Real Estate Brokerages charge 6%?  Why not 1% or 2%?  Because it is not financially viable!  To place lock boxes, visit the homes, market the homes, create and distribute flyers and postcards, etc. takes time and money.  All of these items are what professionals do to market a house and actually sell a house.  So why can’t you do this for 1% or 2% ?  Once again, YOU WILL GO BROKE! I realize you are worth the money as do many others.

Let me put the shoe on the other foot.  You want my Home Inspection Company to perform a top notch job at ascertaining the conditions of a home, be responsible for the conditions of the home, warranty the conditions of the home for 90 days, represent both you and your company in a professional manner with late model vehicles, dress attire to represent the professional you are, provide the expensive equipment such as a Thermal Infrared camera (so we can perform the job properly and professionally), take continuing education classes, Pay Taxes, Pay Employees and Pay Insurance for a highly discounted inspection fee?  Just like in your profession, it’s not financially viable.

I still do not understand why some Realtors look for the cheapest inspection company?  YOU ARE RECOMMENDING THEM, YOUR NAME AND REPUTATION IS ON THE LINE.  Is saving the $100 on an inspection worth it when they miss a large portion of the defective items and want stand behind their inspection?

SitePro is the leader in the Home Inspection, in NW Florida because the Realtors that use SitePro are very successful Realtors even in a down market. SitePro stands behind the realtor and protects them with the clients when needed.  SitePro realtor base surround themselves with top notch professionals and demand the best from each of them.  It’s not about the single sale; it’s about repeat business as well as referrals from these people.  They want each and every client to know and experience that they are doing the best for them by bringing in the best to support them.

Here is the greatest thing of all.  How much does this cost the Realtor to surround themselves with the best the area has to offer?  NOTHING...Not one red cent.  Yet they still think they are saving the client money.  If you think using the cheapest is the best way to save your client money, then you should be working at one of the discount Real Estate Offices for that 2% not to include the splits and other costs.

Van Hibberts, CMI

Certified Residential Building Code Inspector ICC-5319905

IBHS Fortified  Certified Inspector  #FEV32561020109

ARA Certified Inspector #20302 (Applied Research Associates)

Florida-State Certified Master Inspector Lic. #HI 89

Certified Owens-Corning Roof Data Inspector

Florida-Certified Wind Mitigation Inspector

WDO Certificate #JE190791

InterNACHI #10071802

362 Gulf Breeze Parkway, #214

Gulf Breeze, Florida 32561

850.934.6800  (Office)                                         

850.485.3209  (Cell / Text Msg)                         

"Looking Beyond The Obvious"


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